Digital Marketing
“Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.”
Going beyond your wildest digital dreams
Digital Technologies have profoundly transformed the way people do business, shop and live today.
Digital Marketing is an effective digital funnel that allows you to map the path of a customer through various marketing platforms, resulting in increased sales and brand awareness.
As India’s best digital marketing agency, BlueDock Digital uses the latest tools and services to increase brand love and raise sales by advertising the brand through multiple marketing platforms. Without digital marketing services, our team helps businesses gain margins, establish a good online presence, and build trust among your target audience. We have separate campaign strategies for B2B and B2C companies that help to achieve their business goals.
Facebook Ads
Facebook offers the targeted form of advertising that helps to reach the exact audience for your business. Our team suggests the best campaign for both the leads and promotions after the complete analysis of your business.
Twitter Ads
Twitter enables to promote individual tweets or entire campaigns dedicated to specific objectives. Our team helps you to run promotional campaigns, app installs or lead generation campaigns after knowing your business goal.
Instagram Ads
Instagram ads are posts or stories that a business pays to promote to user’s Instagram feeds. Instagram ads are identified by sponsored label and call to action button that drives traffic or conversions. Instagram ads are managed from the Facebook Ads manager.
LinkedIn Ads
LinkedIn Ads are helpful for B2B industries. Advertising on LinkedIn helps businesses of any size to achieve their goals. Our team delivers ads to the professionals of the desired industry that results in higher conversion rates.
Pay Per Click
Working closely with search engines like Google’s AdWords, and Bing’s Ads, BlueDock Digital can help you reach a wider audience online with paid advertising services including, search ads, display ads, remarketing, and optimization of product feeds for Google Shopping
Email Marketing
Businesses across the globe make use of email marketing as it is a versatile and lucrative advertising channel. Our team designs beautiful newsletters and set campaigns that help you stay in touch with your customers and contacts.
Our Process
At BlueDock Digital, best digital marketing agency in India, Before setup the campaign, we will get the final goal of our client. Then we setup the ad campaign for the desired budget. Some of the campaign types are brand awareness, lead generation, app installs, conversions etc.
Choosing Audience and Platform
Our team will do complete audience research like whom to target, in which platform did they spent time and look out what demographics are big for each platform.
Create Ad Text and Structure the campaign
We will create content for your ads. We create CTA’s that will elicit the desired response.
PPC: We use Google Keyword planner tool to find the best keywords related to your business or service. We place the keywords into ad group and create strong structure for your ad campaign that help you reach large pool of potential customers.
Once the campaign is live, our team will monitor the campaign, review its performance and make informed decisions about changes to improve the performance further.
Our team analyzes the CTR, CPC, and conversions of the campaign and optimizes certain factors that help to improve the performance of the campaign.
We use automated reporting tool to generate ad campaign reports where all performances will be generated.
Frequently Asked Questions (FAQ’s)
What network do you perform PPC advertising services on?
We perform pay-per-click advertising services for the following ad networks: Google Search and Display Network, YouTube Ad Network.
What are the benefits of advertising with PPC ads?
The benefits of advertising with PPC advertisements is that you know you will be driving relevant traffic to your website. Unlike an SEO campaign, PPC advertisements generate traffic almost instantaneously. The difference is that PPC campaigns are more expensive because you are paying for the click and for the management of the campaign.
How do you structure my PPC advertising campaigns?
We structure your PPC advertising campaigns based around your products and services. We create extremely targeted ads for each individual service. We will never run generic ads because these do not convert.
Which is better active or passive advertising?
It really depends on what you are trying to do. Active advertising (Google and Bing) is great because we can place ads in front of users that are searching for our product and service using primarily keywords. Active advertising is also generally more expensive.
Passive advertising (Facebook and Google Display Network) is great because it allows us to target with extreme demographic targeting, especially Facebook. If we want to put an ad up in front of people that are realtors, we can certainly do this with the Facebook Advertising platform. It’s hard to say whether or not one is better than the other. Let us help you figure that out based on your business requirements!
Is it worth to advertise on Facebook?
Allocating a budget to Facebook Advertising can be very worthwhile with an effective strategy set up. With ads you can reach your target audience through selecting an area, an age range and even a number of different spoken languages. You can control who sees your product, which will ultimately boost your website traffic and your conversions.
Is Digital Marketing cost effective?
Yes, digital marketing is one of the most cost-effective forms of marketing available to businesses. Compared to other more traditional forms of marketing it is easier to accurately measure the results of your marketing campaigns, which allows you to make informed decisions about the value it delivers.
A well-planned digital marketing campaign can result in significant returns when implemented effectively, all for a relatively modest investment.
What are the advantages of Digital Marketing services?
Digital Marketing services help you increase brand awareness, brand loyalty and drive sales for your business. The main advantage of Digital Marketing is that it helps you measure success, performance and results of all the activities across all platforms in a very cost-effective way.
Is Digital Branding the same as Digital Marketing?
Digital branding is a subset of digital marketing. While digital branding will only focus on creating an awareness about your product/service/brand and giving you a digital presence, digital marketing provides a holistic view and helps you generate awareness, sales/conversions and maintain a strong relationship with your customers through Online Reputation Management.